At VicFW, we're proud to be presenting a diverse runway. Part of that diversity is including not only high fashion clothing, but also local ready-to-wear labels. We want you to get excited about the spectacular clothes you see, and then get even more excited to actually be able to wear them! The designers in this article all have totally unique styles and approaches to fashion, but what they have in common is garments that can easily transition from runway to daily wear.
Our first designer knows the world of Victoria boutiques inside and out. Having owned Paradise Boutique from 2004 to 2016, Dani Dubois has been immersed in the world of fashion for years. Her mother, Annie, has designed Paradise's swimsuit line since Dani was 12 years old, and made clothing for her and her sisters growing up. But it wasn't until the sale of Paradise Boutique that Dani's “side passion product”, Ola Dubois, became her main focus. Since then it has blossomed into a full time job, with sustainability and individuality being the driving forces behind the line. Dani looks towards to the future of a sustainable fashion industry, while being inspired by the retro aesthetic of the 50's, 60's, and 70's, creating unique and one of a kind pieces that, in her own words, make you feel a little more “you” when you wear them.
Also well known in the Victoria fashion scene is Migration Boutique (formerly Lotus), a collective of local and international designers, with a focus on ethically produced and locally made goods. The brainchild of owner Sara Patterson, Migration provides unique gifts ranging from food to clothing, and everything in between! As well as the ever growing list of artisans whose goods find their home in the store, Migration also has their own in house line of direct-trade clothing and home goods, born from Sara's love of travel and design, which gives her the opportunity to find and befriend talented artisans from all across the globe to produce her collection, for the ethically minded buyer. Their portion of the show will feature Canadian designers such as Bronsino, Pink Martini, We Are Stories, Cokluch, Oyuna, and of course their own line, as well as LA based Joah Brown.
Last, but certainly not least, we have Nikki Babie line, designed by its namesake, which is as versatile as the woman who created it. Nikki Babie started her training at Ontario's Sheridan College design program, before continuing her education at Ryerson University and learning under Master Cutter and Grading Pattern Maker, Aime Arcand. But her education didn't stop there. Nikki is constantly striving to excel in all aspects of the fashion industry including design, retail, and of course being a customer herself. As multifaceted as its creator, Nikki's collection is comprised of garments that are ideal for travel wear. Each piece can be styled up to 20 ways, and is created to “arrange” themselves in the most flattering way for the wearer's body. The main fibre used in line's construction is bamboo rayon, ideal for travel due to its light weight and easy to maintain nature.